For those unfamiliar with LogoLounge, it is a logo inspiration book series and the leading online logo inspiration gallery. I was searching to see if it had been released online and found that my logo for SUCCESS INTERNATIONAL. Make your mark on logo history.. Join LogoLounge. Explore. ‘Success Inspiration’ logo selected for inclusion in the Logolounge Trends Report 2015 “This report is intended to bring awareness to what is happening in the identity design field. What differentiate this group from other shadow marks are the 45-degree angular cuts that would ordinarily be cast if the surface it appears on is a separate plain angling away. In your mentions of classic leading designers like Saul Bass and Paul Rand, don't forget Herb Lubalin, a pioneer in making art of typography. Those that follow this report annually may recall a few years back we identified the expanded use of four-pointed stars to which we assigned the name Sparkle. logolounge trend report 2015 ‘Success Inspiration’ logo selected for inclusion in the Logolounge Trends Report 2015 “This report is intended to bring awareness to what is happening in the identity design field. For years now LogoLounge has been creating a trend report surveying what’s going on in the world of logo design, and the 2012 Trend Report is another great look at what’s going on. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. Despite it’s small canvas size, it can make or brake a brand. The checkered framework of these logos demonstrate an affinity for building linkage and pathways between entities. LogoLounge 2017 June 15, 2017 June 19, 2017 Gordon Kaye. I can’t believe it, but this is the 15th LogoLounge Trend Report, and nothing yet everything has changed in the last decade and a half. We talk LogoLounge, the logo trend reports, the upcoming LogoLounge 10(!) Like what you see? We’re talking to each other more now than before. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration. These all reside on a flat plain of white that gives no hint of dimension, but that can serve as the perfect canvas for these to dimensionally exist in undefined space. It's Here and In the Wild! Expect to see more of this as the cannabis market expands in the next few years. It's testament to their dedication that we're able to create these reports. Read More, At this writing, there are nearly 175,000 logos on the LogoLounge site. As if lifted from the pages of a book on optical illusions, these marks range from linear outlines like you’d find with DIY instructions, to the fully illustrated with gradients, shadows and spectral light pings. Its our take on them that allows us to move even further forward. Design work by Andrey Nagorny has received international recognition and has been featured in USA, Europe and Japan by leading design publications, annuals and books including Communication Arts, Graphis, Society of Typographic Arts Archive, PRINT Magazine, Graphic Design USA, LogoLounge Trend Reports, LogoLounge Books and numerous publications by Index Books, RotoVision and Rockport … But few things … LogoLounge makes logo research simple by making it searchable. Read More, I cant believe it, but this is the 15th LogoLounge Trend Report, and nothing, yet everything has changed in the last decade and a half. Thanks. A complete archive of the past 10 years of LogoLounge Trend Reports are posted at LogoLounge.com. Another offshoot of this, is that we’re seeing the big telecom and technology companies step up and lead, offering expanded services to help students with e-learning, keep remote workers working and provide more entertainment options than ever before. LogoLounge members enjoy a wide variety of features and benefits, including unlimited access, enhanced searchability, the latest logo news, annual logo trend reports, and automatic entry into the competition that results in the bestselling LogoLounge book series. Wait ‘til next year! Utilizing logolounge.com is the foundation of these reports, now in their 16th year. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up. Occasionally, it's more analogous to underwear and socks, and I encounter the mundane or, rarely, the disappointing. Like an unruly kid ripping through a stack of unopened presents, I eagerly dive into each annual report knowing an experience awaits. You are able to identify styles that are outmoded and lack relevance with And, of course, in the opposite corner there is a trend toward intricate linework that is so fine it’s taking on a halftone effect by default when it’s scaled down. These micro views of a macro world are tightly cropped shots, often framed in a simple circle or square. Rotational pairings can easily represent a sense of motion or action that may demonstrate a positive aspect of the client’s nature. It just felt like a weird element that was added as an after-thought. Mazes and their inception have always puzzled me. Anytime we can extend that mental participation in what we design for our clients, we are creating neural links with their brand. Wer wie wir interessiert ist an allem rund um die Themen Kommunikation, Kultur, Technologie, Marke, Management oder digitale Entwicklungen, der hat heutzutage eine fast unüberschaubare Anzahl an Quellen und Möglichkeiten, die gewünschten Inhalte zu finden. Jul 31, 2019 - Box Data Logo: multifunctional logo that can be used in technological companies, in companies and applications for software development, construction LogoLounge (Bill) also publishes a well-respected annual logo design trend report that gives a trajectory of where logo design is heading. It’s not uncommon for the end product to assume the shape of a letterform or be constructed by reflective letters. LogoLounge (Bill) also publishes a well-respected annual logo design trend report that gives a trajectory of where logo design is heading. Discover (and save!) We refer to these as “Cornered” because each has manufactured the illusion of space by wrapping their design around an artificial reality. Online logo database LogoLounge published its 2014 trend report for logo design, showcasing some of the most popular techniques used this year. At the same time, there are a lot of ultra-minimalist vector images with clean positive/negative fields that may have resulted from a desire to return to clarity and simplicity, ala Saul Bass and Paul Rand—the pendulum swings both ways. Wordmarks with big fat fonts came out roaring this year (think bell bottoms and afros), perhaps as a counter to the minimalist sans serif aesthetic we’ve gotten used to the last five or six years. Foliage, feathers, grain, cresting waves or any number of other receptive contoured forms. May 3, 2018 - This Pin was discovered by LogoLounge. Simplicity is king once again. Read More, At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. Like the siblings this trend is named for, the two distinct elements may be in perfect harmony or reference co-joined elements rife with tension. 2016 LogoLounge Trend Report Collection - Letter Blocks Monograms are either contained within the shape of a square or is made up of a square to give heft and strength to the letters. LogoLounge 4: 2000 International Identities by Leading Designers I mean isn’t that one of our ultimate goals—to captivate the public and create a symbol that can’t be ignored? Der Link zur Datei wird dann ins digitale Postfach zugestellt. As Bill reports there are three main characteristics of 2017 in logo … Jan 9, 2020 - 2019 Logo Trend Report | Articles | LogoLounge Each trend report manages to identify a shape or two that rapidly populate every designer’s kit of parts like words that enter the news cycle based on a sheet of talking points. Get started today with a free consultation, our self-serve tools, or a dedicated program. LogoLounge Book 12! We may fain an objecting posture, but inside we want to take it in, secretly wishing we could stare at the scene like we’d paid full price at the freak show to watch the contortionist writhe. Some trend reports are filled with more nuances than others, but they are here for a reason. I’m grateful to the logo design community for bringing their best to LogoLounge each year. and more. Will there be a video this year aswell? At the time, this group was fledgling, but typically appeared as a non-aligned star avoiding jingoistic or religious connotations with more points. Unlike. Feeding the public’s mind with the unexpected or seemingly impossible is not just a way of creating disruption; it’s also the way of communicating a promise, achieving the impossible or scouting a pathway to the unobtainable. But as we march toward LogoLounge.com's fifth anniversary, we've discovered that trends have become something impossible - and maybe unwise - to ignore. We evolve and so do the trends. It’s always a fascinating study of creativity and innovation. LogoLounge 4: 2000 International Identities by Leading Designers [Gardner, Bill, Fishel, Catharine] on Amazon.com. Read More, At this writing, there are over 200,000 logos on the LogoLounge site. In a similar vein, there are logos with flowers and leaves referencing organics and natural products. Discover (and save!) Swimming in these pools are right angles, arcs, points and curves—just enough to telegraph the actual contents as circles, squares, stars or whatever the visual totem happens to be. Bill Gardner is president of Gardner Design and the founder of LogoLounge.com. Designers are paying heed to the old saying and rebelling against complexity. This is modestly troublesome in trying to actually model the realism of the light conditions. So thank you to all of the designers who have contributed to the Trend Reports over the past decade. Virile strains of these marks have cropped up this cycle, with many using letterforms as a mnemonic reminder of the entities name. The use of graphic illusion is nothing new, but the abundance this year hints at a rediscovery of miraculous problem-solving skills and a unique perspective—or possibly the ability to teach your customers how to achieve the same. This trend has pressed forward to the obvious, which is creating a star as the negative space at the convergence of four curves. They are less about the absence of light than they are about defining a light source. LogoLounge 2020 Trend Report Features designed by Mihai Dolganiuc. Uplight flopped their i and lit their bottom, while Mitto is just burning its i at both ends. For those unfamiliar with LogoLounge, it is a logo inspiration book series and the leading online logo inspiration gallery. Throwing shade on a designer's work is as toothless as a heckler to a seasoned comedian. These marks tell enchanting stories and ask the consumer to both suspend belief and to believe at the very same time. People will regroup, find their niche and come out of this with a new resilience. No surprise that this shape has found its home in a number of marks that are eco-centric and hope to reflect the language of nature’s building blocks. Logos are actually a very good way to check out how designers put together colors, typography, textures and several other design elements. There are more than enough idioms in our language that lambast the individual that can’t spot the obvious: They can’t see the forest for the trees; Couldn’t see it if it hit you; Hidden in plain sight; or a personal favorite, Can’t see a hole in a ladder. Linear Fades carry much of the same attribution and history as Fatty Fades with a significant mutation. Logo Design Trends .. There’s always a reason something goes viral or takes off—something set it in motion, good or bad. They express the idea of multiple elements coming together to create a greater good, but corner-connecting just enough to maintain modest autonomy all the while keeping their social distance in check. Often a few extra colored dots on letters that don’t really call for one, help describe the family or a team. If momentum doesn’t build, you’re doomed. I am very happy and honored to share with you that my Mind Heroes logo design symbol was included in the 2018 edition of LogoLounge Logo Trends Report “It’s important to note that trend is not a bad word, and it doesn’t equate to trendy, as in here today, gone tomorrow.The logos featured here are on the outer-edge, influencing the next big thing. May 3, 2018 - This Pin was discovered by Wonder Studio. We’re readily mesmerized by the sidewalk artist that create such illusions as making it appear there’s a waterfall or a gaping canyon in the middle of a plaza that’s no more that a deceptively realistic rendering. On the other hand, I can see that they could have been a way for the elite to dispose of boorish guests that had tested their limits. According to them, this report is meant to “to share with you what [they] see, not to make suggestions for what you should do”.We are definitely agreeing with them, while some featured trends are not new, a few of them are coming back this year. Regardless they will work it out. It’s very reactive and rushed—i.e. While working remotely, we’ve also come together and grown closer with a new kind of face-to-face—something we probably weren’t doing anyway. Handcrafted products seem to fit this genre, but more likely these are associated with an experience with an extraordinary promise. Show five logos... Loaded. As with every logo trend report I write, I look to the past before looking ahead. They were in charge of it and could release it at will. They reveal our growth. Read More, This is the window of the year where I drop into a trance to fathom the relevant branding trends for the next year. Discover (and save!) For instance, there are waves of purple to pink, then zooming into a blackhole or interacting with colors that aren’t necessarily adjacent to each other on the color wheel. Watch this presentation from last year's HOW Design Live. Of course, this is pure conjecture, not having seen the actual design briefs for said projects. As a designer your design skills become more valuable over time because the longer you practice, the greater context you bring to your craft. LogoLounge and the LogoLounge books may have only been around since 2001, but they have left such a large mark on the industry, they feel like they’ve been with us forever. Much like many of the logos from those “Sparkle” stars were primarily used in a space-filler mode to add some magical charm to an illustrative mark with a capricious attitude. Recognizing the consumer’s intelligence and leaving room for discovery and the aha moment in these logos allow them to live on multiple levels. Color Split. 33 Likes 4 Comments. Crises often accelerate trends in society and design. Wow, I am so very happy and honored to see my CoinBase logo in here! (The infinity sign) had been selected as the Sneak Peek #1 logo to tease the live broadcast. This trend caught me a bit off-guard based on the number of designers that landed on this idea without an evident epicenter logo causing the anomaly. Whether you look at a maze as a delight, a mystery, or a punishment it is a challenge that visually represents many of the objectives a client may wish to associate with their brand. Getting the logo exactly right is crucial. They’re kind of a New Age throwback. Having a guide for the journey that might otherwise be interminable is the underlying promise these marks address. July 9, 2018; Midland Paper Clips; Misc; By Bill Gardner, President of Gardner Design and Founder of LogoLounge.com. This report is about identifying trends, not to be copied, but to allow you to lift them forward. Discover (and save!) Wer möchte, kann auch eine PDF-Datei des Logodesign Trend Reports herunterladen. There are those things in life that can make us feel uncomfortable or on edge, but that captivate us nonetheless. your own Pins on Pinterest The word trends in itself can have a very negative cast, but in truth, trends arent bad. We, no, I personally (laughs) review every single logo submitted since the last report. I’m convinced these designs are less about crafting reality than they are about creating a dramatic fictional dimension, embellished by stark shadows with flexible rules. Read More, At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. 150 of the best logos of 2014 - Getmarvia. Last year report for 2017 was full of awesome trends. As a rule these marks are a continuation of the monoline aesthetic with an even distribution of positive and negative weight. And when you can’t quite explain a client’s complicated process, laying claim to a little bit of magic is a great fall-back explanation. 2013/06/22 - このピンは、yuanli wangさんが見つけました。あなたも Pinterest で自分だけのピンを見つけて保存しましょう! In classical times, I can imagine them being laid out and pruned within an inch of their life to amuse the owner of some well-healed estate. The symmetry of these logos creates a sense of assurance in much the same way you find harmony in a yin yang symbol. There’s also a tendency toward minimalist effects using transparencies, where one surface hovers closely to another. This report has been put together by carefully analyzing over 272k logos from the past 16 years, handpicking those that contribute to emerging trends for the year. Check it out at: https://lnkd.in/eRW7_N5. As designers, I cheer on any of our ilk that creates a product so engaging that the public becomes inextricably involved in it. This year's logo trends were influenced by a pendulum shift that's starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. Every pundit uses the phrase like it spontaneously leapt to their lips, and every designer uses the shape of the hour with the same impromptu reflex. It’s never truly been out of mind, serving as the font of choice for nameplates on hundreds of newspapers worldwide. 2018/05/01 - 2010 LogoLounge Trend Report : Hexahedron. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. Dejected and brow beaten after numerous attempts to interject some color or life, the client finally concedes a spot of color on the dot. Mono-line logos of every iteration have made steady inroads for the last five years or so. Cathy Fishel; April 19, 2010; When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. It’s quick and busy and interactive. May 1, 2018 - This Pin was discovered by LogoLounge. Exactly like these logos. Read More, At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. Jul 13, 2020 - Each year, founder and mastermind behind LogoLounge.com, Bill Gardner browses through thousands of logos in preparation for the annual Trend Report. The key elements for 2017. 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